Project management
Regardless of the goal, no project's potential can be maximized without detailed planning, confident leadership and meticulous execution. From event planning and team management to social media strategy and digital merchandising, I love the reward of leading projects to their completion.
Areas of Experience
1.
Establishing goals, brainstorming strategies and potential challenges.
​
3.
Coordinating roles, responsibilities and priorities for team members.
5.
Reviewing, fine tuning and publishing final products.
2.
Building project plans with working budgets, detailed task lists and clear objectives.
4.
Monitoring progress, problem solving and shifting plans when necessary.
6.
Analyzing results and applying learnings to future projects.
Work Samples:
Sweepstakes Campaigns:
Sisters Seasonal Retreats
After starting as the Marketing Manager for Three Creeks Brewing Co (TCBC), I immediately sought to elevate existing seasonal giveaway programs by collaborating with other local business leaders. I formulated destination sweepstakes packages, recruited partners and coordinated projects that created engagement across the Pacific Northwest. Working with other prominent local brands allowed me to offer increased prize pack value at lower TCBC cost, while building brand credibility and increasing campaign reach.
These efforts increased sweepstakes entries by up to 1,500% per campaign and grew TCBC's email marketing list by 333% in less than 12 months.
Web Banners
I addition to project management, I also captured supporting photo and video content, then designed print assets to be leveraged on-site at partner locations and TCBC retail accounts, plus digital assets for use in social media, email newsletters, web banners and other digital channels.
The increased reach also offered an opportunity to showcase our seasonal product releases in authentic environments that related to the sweepstakes destinations.​
Print Assets: Posters & Table Tents
Digital Assets: Social Media & Email
Supporting Imagery
Axel Serrat - Shutter Speed
To create a stronger story surrounding the launch of a new pro model product, I built an immersive multi-media experience to showcase the product, its advantages, and the personality of the rider that gives it its name.
​
Beginning with a film project, I hired a crew to follow Axel Serrat on a journey through his hometown of Barcelona, Spain as he captured unique photos of his surroundings and put his new pro model product to use in its natural environment.
Web Banner
Email Asset Pack
Email Graphics
As the story developed, I worked with Axel and our in-house art department to create a 48 page zine filled with some of Axels favorite photos from recent years of travel. Printed in Spain, every copy was hand signed by Axel before being shipped to the UK and US for distribution as a gift with purchase, adding value to the product and bringing a higher level of connection with the rider's persona and the broader marketing campaign.
Finally, I built a cohesive landing page to bring all elements of the campaign together and drove traffic through email, paid/organic social and distribution through retail and media partnerships.
Mtn Pursuits - SoCal Coast
Collaborating with Arbor Skateboards and Sierra Nevada Brewing, I built a content creation project that highlighted shared values between the two companies and connected each brand's core audiences with a broader demographic of outdoor enthusiast.
​
In addition to the featured video piece, I took the opportunity to capture a large batch of product, lifestyle and action photos to be dispersed through each brand's digital channels.
Web Banners
Email Asset Pack
Email Graphics
Social Media Samples
The Road to Rip Ride Rally
When I caught wind of a 20 year birthday bash for the legendary Lincoln City Skatepark, I immediately reached out to the organizers to see how Tactics could be involved. After negotiating a sponsorship agreement, I coordinated our booth plans and worked with our design department to create custom branded product to include in event prize packs.
To further capitalize on the opportunity, I then began to plan a content creation initiative for the week leading up to the event. I budgeted and executed a road trip up the Oregon coast with 12 team riders. I drove the van, shot the photos, ran the social accounts and directed the video work as we floated between skateparks, viewpoints and campgrounds.
Before our departure, I analyzed our inventory to identify seasonal trends and worked with brand partners to acquire promotional product to feature in upcoming merchandising stories. On our return, I created custom product collections and landing pages that were leveraged on home page banners, emails and social media accounts to provide an engaging shopping experience while reinforcing brand authenticity.
Banner & Email Graphics
Custom Landing Page
In addition to their use within Tactics' native marketing channels, assets gathered from the trip were also used in print ads for Thrasher Magazine (Sept. '19) and Oregon Outdoor Magazine (July '19). The event recap was also published in Oregon Outdoor Magazine (Sept. '19).
